Firstly though, I was told that the Oktopus II marks a special point for the brand. Jorn says that there will not be any new cases from here on forwards; they (Jorn and partner, Morten) have now got a fairly fixed idea of what the brand should be, and in turn how translates into how the watches should look and feel physically. http://www.watchgoing.com/hublot-c-9.html As far as I can tell, the watches are for adventurous types who want something different, stylish, but yet with a bit of flash and their own unique identity.
In effect, something akin to a cult iconic watch. I don’t know how many owners use the instrument modules with their watches, but it seems that it’s a practical and easy to use solution to providing the requisite specialist functions for mountaineering or diving. It’s also good to know that both instruments are interchangeably compatible with all of the cases.
On the matter of cases, it’s the first thing you notice about a watch. The designs that have stood the test of time and can be considered ‘landmarks’ or ‘classics’ aren’t many – off the top of my head, we have the Submariner, Explorer, Daytona, Speedmaster, Nautilus, Royal Oak, Luminor…and to be honest, I can’t think of any others that come to mind off hand. There are more that are instantly identifiable to watch aficionados, of course, but the iconic ones are about the limit for most even reasonably horologically savvy people.
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It’s not easy to create a distinctive case design from scratch, much less one that can be considered iconic. Linde Werdelin has done a great job with the former – all of the cases are instantly identifiable as belonging to the brand and not something else – but whether they cross the boundary into the latter is something that can only be answered with the test of time. Retained value is another good indicator of long-term survivability of a design; it’s too early to tell with Linde Werdelin as the brand is simply too new, but it’s worth noting that the iconic watches tend to realize very good resale values.
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