Parmigiani Fleurier x Bugatti

To celebrate their 10-year partnership with Bugatti, Parmigiani Fleurier has created a special anniversary timepiece - The Bugatti Mythe.

According to Parmigiani Fleurier, “When Michel Parmigiani visited Bugatti’s manufacture in Molsheim for the first time, the car manufacturer showed him the Bugatti Veyron, a unique super car which then inspired the first watch created in the collection.

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This car has an immense engine – it is the only thing which can be seen underneath its transparent cover – and he was struck by a realisation: the Bugatti Veyron is an engine first, and a car second; it is a propulsion engine even before it has wheels, and that’s what makes it unique. It was therefore decided that the first timepiece to bear its name would have to be an engine block first and a watch second.Displaying the time would be a function, but one which is secondary to its oversized mechanism. The principle behind the first Bugatti Parmigiani Fleurier, christened the ‘Bugatti type 370’ was born.”


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